For the next 10 days, we’re going to walk through all the aspects of email marketing, including setting up your list, building your landing pages, writing email copy and autoresponders, plus a ton of other stuff.
Ultimately, what we’ll be doing is getting to opt-in for your list!
Plus, we’re going to include a special traffic section, so you can get started funneling traffic to your landing pages fast :0)
Now, a lot needs to happen between now and then, so, let’s get started.
This is going to be an incredible little course, because as an Internet marketer your list IS your business.
It’s your foundation.
You can always communicate with your list – your buyers and your prospects. You can mail affiliate products. You can do surveys. You can let people know about updates on your site or new product revisions.
Email is a very powerful medium when you understand it and actually use it correctly, which is what Scriptly helps you do!
Your Email List Is Your Foundation
Email marketing goes in waves. Every now and then, we read reports and blogs posts telling us that email is dead and building a solid email list is a waste of time.
I have to wholeheartedly disagree. It doesn’t matter what niche or business you’re in, your email list is one of your most valuable assets. In some cases, it’s your ONLY asset!
After talking to clients over the years, there is lots of confusion over what’s the best way to build a list, store a list and market to a list. This tutorial will de-mystify all of that for you!
Before we jump into squeeze pages, landing pages, email copy and all of that… We need to talk a little about what you need to start building a list so you have a good system and infrastructure started.
NOTE: Having an ‘email list’ isn’t the same as blasting out an email to 100 contacts in Gmail! That’s bad! There’s a reason why software programs exist to help you manage your email list :0)
Picking The Right Email Marketing Platform
Email marketing software is the glue that makes everything work. It’s how you send emails to the folks on your list.
To put it simply, if you’re collecting names and email addresses for the purpose of marketing, you’ve got to be CAN-SPAM compliant… Meaning every email needs to have an unsubscribe link, the email addresses need to be double opt-in, and lots of other stuff.
You CAN’T just collect their email addresses and mail them messages from Gmail!
I know a lot of business owners who think that’s the right thing to do, but it’s not. And really, I don’t know why you would! Email marketing software is super cheap, and it keeps you out of the doghouse in terms of being legal and compliant…
And, it makes sure that when you send an email it actually goes to the subscriber’s email inbox!
There are LOTS of email software providers out there, all saying that they’re the best. In actuality, they’re all good. They get your emails where they need to go.
For our purposes, we want to make sure that:
- There is an autoresponder feature
- The software has the capability to grow with you
- Price-wise, it's reasonable based on the size of your business
So, here’s a roundup of some of the best email marketing platforms out there… Arranged by ‘business complexity.’
Besides doing broadcast emails, which are writing one email and sending it, Aweber lets you set up a sequential series of emails that go out at a predetermined time.
So, if you want to build an automated sales funnel, email marketing is going to be right at the heart of it all!
When someone signs up for your newsletter, your free report, or for your download, they’ll be put on an autoresponder that systematically sends out emails every day to them (or as often as you set them up…)
Deliverability is another factor. If you were to email your 200 clients out of Outlook or Gmail, chances are your server will shut you down for a little while. They do that to avoid spam. If you email those same clients from Aweber, your emails are almost guaranteed to get there!
If you have a list of 5,000 people or more, or you’re going to be getting into heavy media buying, Ontraport is the way to go. They’re by far my favorite of the email list services, and they have a lot of additional features and capabilities that you'll need to grow your business.
Ontraport has been built from the ground up for serious Internet businesses. When we started using them, email marketing was why we switched over. We needed greater control over our data and more competitive email rates, and OAP gave that to us.
In addition, Ontraport has
- An awesome CRM functionality
- Shopping cart software (so you can sell stuff)
- A membership plugin for WordPress that integrates with said CRM system
- The ability to do direct mail, phone call followups, and task management
- Affiliate management software
- Plus, a ton of other stuff..
The coolest piece of Ontraport – the dashboard. They’ve got one central dashboard which tells you sales, signups, products, and all that. It’s cool looking.
Infusionsoft is awesome. It works very well, and is the standard when it comes to doing big business online...
Here's the thing though. I love how Infusionsoft works, but it's hard to use when you're starting out (for most people). To do one thing, like set up a product for sale that's delivered online through an email (like an eBook), you have to touch like 6 different screens.
With that being said, the power of the software is unparalleled when you know how to use it.
From a cost standpoint, starting up is pretty expensive as well. Not only do you have to pay the monthly charges, but you also have to pay a set-up fee that varies from time to time. I've seen it as high as $5,000, then a free setup, and now a $1500 setup that's waved if you're working with a Infusionsoft-certified consultant.
It's by no means the most expensive system, but it's quite pricey.
All of the things you'll love about OntraPort, can be found in Infusionsoft for half the price.
Depending on the plan you choose, Infusionsoft will be your:
- Customer Relationship Manager (CRM)
- Email marketing software
- Shopping cart provider, with quite a few merchant integrations
- Affiliate management software
- Plus a lot of other stuff...
I just know that I, as well as a lot of my clients, prefer to use OntraPort...
One thing you’ll hear a lot when it comes to Internet marketing is the term ‘landing pages’ or ‘squeeze pages’. They’re really the cornerstone of your email marketing business.
Basically, landing pages are special kinds of web pages and websites that encourage a prospect to ‘sign up’ for something… That something can be a free download of some kind, a free video, a free trial for a piece of software… Anything.
There are right ways and wrong ways of building squeeze pages, so we’ll be talking about them tomorrow, including what software to use to make it easy for you…
Overall, having a landing page will take your conversion rate for your email sign up from 2% to 55% – meaning for every 100 people that see that page 55 sign up!!
You can do a LOT with that kind of traffic on your email list!
Tell us, email marketing platform are you using? Are you set up with Aweber? Do you have an email optin box on your website? Are you actively sending emails to your prospects and customers?