Choosing The Best Email Marketing Platform For You

Email-Marketing-IconWelcome to the 10-day List Building course…

For the next 10 days, we’re going to walk through all the aspects of email marketing, including setting up your list, building your landing pages, writing email copy and autoresponders, plus a ton of other stuff.

Ultimately, what we’ll be doing is getting to opt-in for your list!

Plus, we’re going to include a special traffic section, so you can get started funneling traffic to your landing pages fast :0)

Now, a lot needs to happen between now and then, so, let’s get started.

This is going to be an incredible little course, because as an Internet marketer your list IS your business.

It’s your foundation.

You can always communicate with your list – your buyers and your prospects.  You can mail affiliate products.  You can do surveys.  You can let people know about updates on your site or new product revisions.

Email is a very powerful medium when you understand it and actually use it correctly, which is what Scriptly helps you do!

Your Email List Is Your Foundation

Email marketing goes in waves. Every now and then, we read reports and blogs posts telling us that email is dead and building a solid email list is a waste of time.

I have to wholeheartedly disagree. It doesn’t matter what niche or business you’re in, your email list is one of your most valuable assets. In some cases, it’s your ONLY asset!

After talking to clients over the years, there is lots of confusion over what’s the best way to build a list, store a list and market to a list.  This tutorial will de-mystify all of that for you!

Before we jump into squeeze pages, landing pages, email copy and all of that…  We need to talk a little about what you need to start building a list so you have a good system and infrastructure started.

NOTE: Having an ‘email list’ isn’t the same as blasting out an email to 100 contacts in Gmail!  That’s bad!  There’s a reason why software programs exist to help you manage your email list :0)

Picking The Right Email Marketing Platform

Email marketing software is the glue that makes everything work.  It’s how you send emails to the folks on your list.

To put it simply, if you’re collecting names and email addresses for the purpose of marketing, you’ve got to be CAN-SPAM compliant…  Meaning every email needs to have an unsubscribe link, the email addresses need to be double opt-in, and lots of other stuff.

You CAN’T just collect their email addresses and mail them messages from Gmail!

I know a lot of business owners who think that’s the right thing to do, but it’s not.  And really, I don’t know why you would!  Email marketing software is super cheap, and it keeps you out of the doghouse in terms of being legal and compliant…

And, it makes sure that when you send an email it actually goes to the subscriber’s email inbox!

There are LOTS of email software providers out there, all saying that they’re the best.  In actuality, they’re all good.  They get your emails where they need to go.

For our purposes, we want to make sure that:

  • There is an autoresponder feature
  • The software has the capability to grow with you
  • Price-wise, it's reasonable based on the size of your business

So, here’s a roundup of some of the best email marketing platforms out there…  Arranged by ‘business complexity.’



Aweber is my favorite out of the email list management tools because it’s cheap, has autoresponder software, and has great deliverability rates.  It’s awesome for you if you’re just starting out

Besides doing broadcast emails, which are writing one email and sending it, Aweber lets you set up a sequential series of emails that go out at a predetermined time.

So, if you want to build an automated sales funnel, email marketing is going to be right at the heart of it all!

When someone signs up for your newsletter, your free report, or for your download, they’ll be put on an autoresponder that systematically sends out emails every day to them (or as often as you set them up…)

Deliverability is another factor. If you were to email your 200 clients out of Outlook or Gmail, chances are your server will shut you down for a little while. They do that to avoid spam. If you email those same clients from Aweber, your emails are almost guaranteed to get there!

Click here to sign up for Aweber’s $1 trial



If you have a list of 5,000 people or more, or you’re going to be getting into heavy media buying, Ontraport is the way to go.  They’re by far my favorite of the email list services, and they have a lot of additional features and capabilities that you'll need to grow your business.

Ontraport has been built from the ground up for serious Internet businesses. When we started using them, email marketing was why we switched over.  We needed greater control over our data and more competitive email rates, and OAP gave that to us.

In addition, Ontraport has

  • An awesome CRM functionality
  • Shopping cart software (so you can sell stuff)
  • A membership plugin for WordPress that integrates with said CRM system
  • The ability to do direct mail, phone call followups, and task management
  • Affiliate management software
  • Plus, a ton of other stuff..

The coolest piece of Ontraport – the dashboard.  They’ve got one central dashboard which tells you sales, signups, products, and all that.  It’s cool looking.

Click here to check out Ontraport



Infusionsoft is awesome.  It works very well, and is the standard when it comes to doing big business online...

Here's the thing though.  I love how Infusionsoft works, but it's hard to use when you're starting out (for most people).  To do one thing, like set up a product for sale that's delivered online through an email (like an eBook), you have to touch like 6 different screens.

With that being said, the power of the software is unparalleled when you know how to use it.

From a cost standpoint, starting up is pretty expensive as well.  Not only do you have to pay the monthly charges, but you also have to pay a set-up fee that varies from time to time.  I've seen it as high as $5,000, then a free setup, and now a $1500 setup that's waved if you're working with a Infusionsoft-certified consultant.

It's by no means the most expensive system, but it's quite pricey.

All of the things you'll love about OntraPort, can be found in Infusionsoft for half the price.

Depending on the plan you choose, Infusionsoft will be your:

  • Customer Relationship Manager (CRM)
  • Email marketing software
  • Shopping cart provider, with quite a few merchant integrations
  • Affiliate management software
  • Plus a lot of other stuff...

I just know that I, as well as a lot of my clients, prefer to use OntraPort...

Click here to check out Infusionsoft >>

Up Next…

One thing you’ll hear a lot when it comes to Internet marketing is the term ‘landing pages’ or ‘squeeze pages’.  They’re really the cornerstone of your email marketing business.

Basically, landing pages are special kinds of web pages and websites that encourage a prospect to ‘sign up’ for something…  That something can be a free download of some kind, a free video, a free trial for a piece of software…  Anything.

There are right ways and wrong ways of building squeeze pages, so we’ll be talking about them tomorrow, including what software to use to make it easy for you…

Overall, having a landing page will take your conversion rate for your email sign up from 2% to 55% – meaning for every 100 people that see that page 55 sign up!!

You can do a LOT with that kind of traffic on your email list!

Tell us, email marketing platform are you using?  Are you set up with Aweber?  Do you have an email optin box on your website?  Are you actively sending emails to your prospects and customers?


  • derrick

    Reply Reply August 16, 2015

    Hello how are you today. Was looking at your email marketing services

  • Jason Drohn

    Reply Reply August 17, 2015

    Hi Derrick!

    If there’s anything I can do to help, please let me know! What Scriptly does is write all of your email copy for you, so you can copy and paste it into whatever platform you’re already using, like Infusionsoft, OntraPort, Aweber, Getresponse, etc.. If you’d like additional clarification, you can watch the video here:

    Or just send an email to


    — Jason

  • Scott

    Reply Reply August 19, 2015

    Hey Jason, thank you for this article on Autoresponder software. I have had an offline coaching practice and ministry… and am now moving it online as well. So, lot’s of “moving pieces” to put into place… but I’m comfortable with the basics.

    This is why your Scriptly software and the Module Method bonus you provided was so-o appealing to me. I had already been on your email list for a couple months and liked what I was seeing.

    Thanks for the vote of confidence about Aweber. That is the direction I have been leaning but I have a business coach who feels Mailchimp is the best to start out with since it is free… but then I would have to learn their software, they move up to Aweber and learn theirs and then hopefully grow enough to step into Ontraport… too many learning curves involved.

    Jason, I love your passion and enthusiasm for the work you are doing. I am enjoying this stuff as well… I look forward to working together. Have a great day! 🙂

    • Jason Drohn

      Reply Reply August 19, 2015

      Hi Scott! Thanks so much for commenting and for your kind words!

      Mailchimp is a great service, and has gotten a whole lot better over the years! I believe that the free version of MailChimp is just straight broadcast emails, and doesn’t allow you to set up autoresponders… At least the last time I set it up for a client, that was the case.

      One thing to know if you’re considering a change between email marketing providers is that you have to import your list into whichever place you’re moving too. Aweber know lets you do that without forcing them to re-optin, but for a long time they forced you to do that in order to mail your list.

      In the 9 years that I’ve been doing this, I’ve had to move platforms a few times and when you’re all set up in one platform, with autoresponders and everything else, it’s tough to move :0)

      If there’s anything I can help you with in your journey though, please let me know!

      Just email

      — Jason

  • Filiberto Tetreault

    Reply Reply September 29, 2015

    One way to gorw your email list for free is with TEAR email software (total email autoresponder). Google them and watch some of their instructional videos. I use it every day and its free to download. Enjoy

    • Jason Drohn

      Reply Reply September 30, 2015

      Interesting. I’m always apprehensive about ‘free’ email software because your list is one of your biggest assets. There’s a LOT of very expensive technology that goes into sending CAN-SPAM compliant email and getting the deliverability you need, and free software doesn’t usually get the job done.

      Besides, for something as crucial to my business as my email list, I’d rather pay to make sure it’s protected and safe..

      — Jason

  • email traffic guide

    Reply Reply September 30, 2015

    Ive been mad producing visitors from blasting my email leads. You need a good email scraper and sender. Check out (EDIT: not a legit resource).. It’s got all those features and it’s free…

    • Jason Drohn

      Reply Reply October 1, 2015

      So you’re a spammer? Your list didn’t opt in for anything, so you have no right emailing them…

      If you’d like to get fined by the FTC at $10,000 per email that you send, keep it up…

  • Walt

    Reply Reply January 9, 2016

    I used to use Ontraport when it was Office AutoPilot. When version 3 came out, it dumped all my automation, sequences, and tracking. I was not a happy camper. I then moved to GetResponse and still have my newsletter list there. Easy to use, price is good, can also handle sequences and other autoresponder tasks. But for the heavy lifting, I have moved to Hatchbuck. Just getting started but it was highly recommended and appears to be exactly what I need right now.

    Looking forward to getting Scriptly up and going and using that with GetResponse and Hatchbuck.

    • Jason Drohn

      Reply Reply January 12, 2016

      Hi Walt! Yeah, that’s when I started with them. I waited for a very long time before migrating and had a few issues with that, but nothing too serious. I’ve set quite a few clients up in the new version though, and it’s got a lot of advanced features that make life easy.

      I’ve never heard of Hatchbuck. I’ll have to check it out! Thanks.

      — Jason

  • Tim Wright

    Reply Reply September 23, 2016

    Thank you, Jason. Very helpful and informative article. I currently use Aweber, but have not done a good job at communicating with my lists (in multiple niches). Looking seriously at Scriptly–which looks like a great program–but still trying to figure out how to “focus” my marketing better. Thanks again for providing such great information. All the best.

    • Jason Drohn

      Reply Reply September 23, 2016

      Hi Tim! It’s my pleasure. Aweber is a great tool. What makes it even better is a good marketing strategy :0)

      If you’d like, we can jump on the phone and talk about what you’re doing. I can help give you a little clarity on what’ll work in your market and how best to put it on autopilot..

      That’ll let you grab a spot on my calendar :0)

  • Michael Lofton

    Reply Reply April 13, 2017

    Hey Jason… great info!

    We manage a fair amount of SMB (small biz) clients on many platforms, inclusive of aWeber and Get Response. Just as a mention and speaking of other ‘Web’ based ARs, the ‘paid’ versions for MailChimp and ConstantContact now offer better interfacing and tracking options.

    Admittedly, OntraPort and Infusionsoft are great integration platforms, yet most of our SMBs can’t support their monthly fees, considering their basic funnel campaigns. However, even with most light-load funnels most all of the previously mentioned (lower cost) ARs can handle most funnel and campaign flows via good API interfacing these days…

    These days you can easily (well, easy after you’ve set it up a couple of them) integrate most any third party platform with many email databases… Again, with API one can (for example) interface Acuity Scheduler with Autoresponse campaigns. For more sophisticated campaigns, one can further integrate platforms like Zapier to extend their protocol.

    It takes more time at first but less expensive but hey, even fully integrated platforms like Infusionsoft takes time to set up fully automated campaign funnels.

    Regarding ‘Server’ based ARs, we’ve experienced decent results with AR platforms like, ArpReach. Whereby, you control your list on your own server MySql.

    And lately we’ve been having great luck with a WordPress plugin Autoresponder that is very robust and was developed by (you probably know him) Sean Donahoe, that was built for email marketers that prefer to have their list parked at their server/WP location… IMSC Rapid Mailer.

    Both ‘server’ and ‘WP’ based AR platforms noted above require a little more engineering and a fairly deep understanding of RDNS certification, SMTP protocols and Dmarc of record placements on your server to enhance their delivery capabilities, but again, you control your own list! Especially good if you have a dedicated (not shared) IP server account.

    Regarding email deliveries… I’ve found this test site to be somewhat helpful for Spam scores and verification…

    In any case, Jason… thanks for your blog post and all the best with your deliveries and ‘clicks’!

    • Jason Drohn

      Reply Reply April 13, 2017

      Hey Michael! Thanks for the addition! There are so many great options when it comes to autoresponders anymore…

      It’s more about picking a platform that you like and agrees with your budget. Years ago, email deliver ability was such a bone of contention…

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